Why Your Homecare Agency Isn’t Getting Found and How to Fix It

Imagine this: a family in your area searches “homecare near me.” They’re ready to make a decision. You offer excellent care, your staff is trained, your clients are happy, but your website is nowhere in sight. It’s sitting on page 3 of Google, buried under national chains and better-optimized competitors. You didn’t lose that client because your service wasn’t good. You lost them because Google never introduced you. That’s the quiet cost of ignoring Local SEO and it’s happening every day to homecare agencies that don’t even realize it.

The good news? You can fix it.

• Start by claiming and completing your Google Business Profile add real photos, list your services, and set accurate hours.
• Next, include your city and nearby areas in the content on every major page of your website (not just the footer).
• Finally, get listed on trusted directories like AgingCare, Care.com, and your local chamber of commerce.

These steps tell Google who you are, where you are, and who you serve so families in your area can finally find you before your competitors.

Cover Image by unsplash

Miles